ACCENTURE
ACCENTURE.COM
Accenture approached Fjord to redesign their website and re-think their operational strategy for content management, content design, and overall site goals.
Project Objectives
- Redesign Accenture.com with a new CMS
- Build a design system from the ground up
- Implement a new content management operational framework
Engagement Details
My Role - Service & Interaction Designer
Create a new hierarchy for content, in collaboration with the content designer, to simplify the complexity of the current website while introducing new elements that create opportunities for the site to do more for potential customers (i.e. downloading pdfs for case studies, finding contacts, etc.)
- Created wireframes for Level 1, Level 2, Level 3 pages
- Create reusable components in a design system to extend the robustness of our designs across multiple types of pages and content types
- Provide detailed design information such as accessibility, design specifications, HTML/CSS prototypes and more
Outcomes
- Improvement in SEO
- Improvement in Leads from the website
- Better operational efficiency for content management
- Webby Award Nominee for Best Practices (https://www.webbyawards.com/winners/2019/websites/features-design/best-practices/accenture-corporate-website/?/)