UR THE ANSWER
FITNESS NUTRITION
Took ownership stake & launched a new product line, including a new food product, to completely jumpstart a struggling business in the functional fitness space.
Project Objectives
- Create a new brand strategy for the functional fitness audience
- Launch new products with all natural and organic ingredients, new branding and packaging, and consumer benefits
- Redesign all brand touchpoints
- Build social media channels and marketing activations in events, brand collaborations and influencers
Engagement Details
My Role - Owner, CMO
- Identify new target customers and grow the business through new marketing activations, design, and product innovation
- Re-brand the company to make it more accessible, approachable, and scalable to more products
- Re-design the website with new branding, tone of voice, and e-commerce optimization (reviews, purchase notifications, detail pages)
- Develop new products including flavors, ingredients and packaging for athletes at an elite level
Outcomes
- Revenue increase of 20% in 1 year (~360k to over $400k)
- New sales channels established with ~250 new gyms, and major retail partners like GNC
- Influencer group of 8 Elite athletes recruited and established
- 4 new products developed, branded and launched in market within 12 months
- Growth of Instagram from 1k followers to 7k followers in 6 mos