RR DONNELLY
Motif
We were approached by R.R. Donnelly to create and launch their first B2C product aimed at capturing a share of the photobook market that was being sunset by Apple Photos.
Project Objectives
- Leading a team of designers & engineers, create a product strategy for a new photo book creation tool from scratch
- Shape the offering roadmap with customers using lean methods & experimentation
- Deliver the digital product with agile methods while leveraging the latest tech in collaboration with Apple
- Become a trusted partner for Apple in order to be a recommended Photos Extension at their World-Wide Developer Conference (WWDC)
Engagement Details
My Role - Business Design Lead
Lead a team of designers and engineers, in collaboration with the client team & Apple leadership, to drive the creation of the product while presenting to senior leadership (CEO of R.R.D.) at important milestones during product development.
- Lead Product Strategy (Customer Research, Experimentation, Product Design, Financial Modeling, Pricing, Competitive Landscape)
- Lead Product Development (Story mapping, Agile SCRUM, Design & Development Sprints, Backlog Creation & Prioritization, QA)
Outcomes
- $100,000+ in Revenues < 3 months after Launch
- Endorsement by Apple as the preferred Native Photos Extension at WWDC (https://developer.apple.com/videos/play/wwdc2018/505/ at 2:40)
- 4.1/5.0 App store rating with 243 ratings
- > $3M in contract revenue for Fjord