PORSCHE DIGITAL
DesignCar
Lead a cross-functional team through product development from the inception of a concept to release in market, while raising money for various stages of the product lifecycle. Additionally, engage internal partners for feedback and operational support (marketing, corporate innovation, customer experience).
Project Objectives
- Create a product strategy & roadmap, including business model and financial model, to deliver the product to market
- Leverage new and existing business partners to find new opportunities to monetize
- Lead product development from inception to market
Engagement Details
My Role - Senior Product Manager
- Create a Product Strategy, complete with competitive landscape, roadmap, and supporting financial model, to prove out early viability of the concept and get buy-in from investors
- Drive Product Development by conducting customer research, designing prototypes, and leveraging the expertise of external partners in the gaming space
- Managed RFP process from end-to-end, to ensure successful product development of the concept with an outside partner
Outcomes
- Launched 2 experiments to an uncontrolled social group and received high engagement and interest on the idea
- Launched a landing page & Facebook campaign that converted > 5,000 leads at $0.52 in 5 days ($2,800 budget), well below industry averages
- Built a proof-of-concept to understand the technical complexities of building the app
- Validated key metrics and assumptions in the scenario-based financial model with experts in the gaming industry